How to achieve advantage popularization and scene landing without main lighting?
No main lighting with its high light efficiency, low energy consumption, low power, low temperature, no dead Angle lighting advantages attracted much attention from the industry. In simple terms, no main lamp lighting is to abandon the traditional main lamp, headlamp lighting, but the traditional single headlamp is divided, the use of spotlights, down lights, lamp belt, track lights, floor lights, bi lights, decorative lights and other types of lamps for scientific combination, to achieve a combination of multiple light sources, so as to bring more hierarchical sense, atmosphere sense, targeted lighting scene, Create a more warm, beautiful, healthy lighting atmosphere.
From the perspective of development trend, the development of no-master lighting in the domestic market can be said to be very rapid. Since 2019, no-master lighting has gradually emerged in the domestic market.
Commercial space, such as hotels, shopping malls, restaurants and other commercial places have already been mature operation, especially in some senior commercial places, the very scientific and intelligent no-master lighting design has been applied. The created light and shadow atmosphere also adds a lot of color to the scene. However, the application in the home scene is still a huge "blue ocean" waiting for continuous exploration, and the market development is far from mature.
At the same time, the hot development behind has also brought some negative problems, such as numerous manufacturers, price chaos, product conflict and other pain points, the healthy development of the industry has not been effectively guaranteed. With the gradual increase of "entrants", it is not only necessary to innovate products and upgrade services in order to break out of the crowded market, but also to enhance its comprehensive competitiveness in price, sales, channel expansion, brand power, design ability, supporting services and other aspects, so as to realize multi-dimensional advantage popularization and scene landing of non-main lighting.
Landing and sales online and offline logic is very different
Although no master lighting is an important component of lighting, but compared with traditional lighting, it has a completely different development logic. For smart home manufacturers, to do a good job of no master lighting, they should not only work hard on product innovation, but also increase brand promotion efforts, and continue to promote multi-channel landing and development. For integrated service providers, while providing good quality services, they should also improve the design ability of non-main lighting scenes, and provide scientific and reasonable non-main lighting solutions for different subdivided scenes.
From the perspective of online and offline sales channels in the market, lighting products without main lights have different layout and development logic. In Taobao, Jingdong, Pinduoduo, Douyin Mall and other e-commerce platforms, lighting products without main lights have good sales volume. Targeted analysis is carried out on this smart headlines. Lipro, Opal Lighting, Raz Lighting, Yilai, Bull, etc. have launched single main lighting products and combination schemes on the above e-commerce platforms. Lipro designs lighting scenes without main lights with rich magnetic suction track light product layout to achieve flexible collocation. Meanwhile, Lipro also provides one-to-one lighting design professional lighting services. Opal has launched a number of magnetic suction track lamp products and linear lamp embedded products, rich in size, to meet the design needs of different scenes, and has a number of colors to choose; For lighting without main lights, Lux Lighting provides intelligent lighting packages for users to choose from, including rimless embedded magnetic suction track lights, anti-glare tube spotlights, LED open-mounted magnetic suction track lights and other products, and also provides scene layout packages for users to choose from.
