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Annual European E-Commerce Report Analysed

Annual European E-Commerce Report Analysed

18 Oct, 2024

Today, the European e-commerce market continues to grow, with B2C e-commerce turnover at €849bn in 2021, growing to €899bn in 2022, and expected to grow further to €975bn in 2023.

However, at the same time collect the influence of the EU policy, Sustainable Development has become an important trend in the e-commerce market,

Including Sustainable Transport, Reduce Packaging Waste, Promote Green Products, etc..

According to authoritative institutions, by 2025, the European online shopping population will exceed 500 million,

This figure not only highlights the huge potential of the European e-commerce market, but also for the future development of European e-commerce paved a broad road.

Western Europe is the main region of the European e-commerce market, with High Internet penetration and e-commerce Penetration, and a large market size.

The Nordic market is developing faster, and consumers' Acceptance of digital products and Services is higher.

The Southern European e-commerce market is more mature, and consumers Have a higher level of trust in e-commerce.

In addition to relatively mature cross-border e-commerce markets such as the UK, France and Germany,

Emerging markets such as Belgium, the Czech Republic, Hungary, Switzerland and Poland are also gaining momentum.

These emerging markets not only have a large consumer population and strong consumption potential, but also have unique cultural characteristics and market demand.

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