The Polish e-commerce market is expected to grow by $28.09bn between 2023 and 2027, at a CAGR of 15.56%, according to a new report.
The data also states that the Polish e-commerce market is expected to reach $35.2bn in 2024, and this value is expected to rise to $47.15bn in 2027.
The data shows that the number of Polish e-commerce orders also increased by 10.9 per cent year-on-year, with the average order value increasing to PLN 196.1 (approximately $50), up 1.5 per cent year-on-year.
All in all, the Polish e-commerce market is Developing rapidly, with all data showing A Positive growth trend and A Promising Future.
Poland is Located at the ‘crossroads’ of the Eurasian continent along the ‘Belt and Road’ route. Chinese goods are very popular in Poland,
With 53% of cross-border online purchases coming from China, compared to 15% in neighbouring Germany.
Poland's Convenient transportation, Low freight costs and 28th-highest logistics performance index in the world also provide favourable conditions for e-commerce to enter the Polish market.
Statistically, Poland is the fastest growing e-commerce market in CEE and the second fastest growing market in Europe, after Portugal.
Poland accounts for more than 46 per cent of the CEE and South Eastern Europe e-commerce market, with the Czech Republic ranking 2nd with almost 17 per cent.
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