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E-commerce in Europe will reach new heights

E-commerce in Europe will reach new heights

18 Oct, 2024

According to the research report released by NIQ and Foxintelligence, in the first half of 2024, the user growth of European online channels increased by 1%, and the frequency of online shopping increased by 4%.

It is evident that the e-commerce market in Europe is still developing, with consumers showing Higher Acceptance and Usage Frequency of Online Shopping.

The research by the German consulting firm ecdb also shows that European e-commerce is expected to reach new revenue highs in 2024.

The market saw a recovery in 2023, and it is projected to reach 659 billion US dollars (approximately 616.5 billion euros) by 2024, with the user base continuing to grow.

Among these, Ireland, the Czech Republic, and Belgium are leading in e-commerce revenue, while the UK is far ahead in online shopping.

The online market in Spain accounts for approximately 5.7% of its GDP, and countries like Denmark and Greece also show strong growth momentum in online shopping.

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