Europe's e-commerce market continues to expand in the first half of 2024, with the number of online channel users increasing by 1 per cent and the frequency of online purchases increasing by 4 per cent.
European cross-border e-commerce platform ‘European cross-border commerce’ released a report showing that in 2023,
European business-to-consumer (B2C) online merchandise sales reached 741 billion euros, an increase of 13% year-on-year;
Of which, the cross-border e-commerce market size of 237 billion euros, an increase of 32% year-on-year.
It can be seen that online shopping is favoured by more and more European consumers. According to statistics,
The number of European e-commerce users has reached 540 million by the end of 2023 and is expected to grow to 586 million by 2027.
The European E-Commerce Report 2023, released by the European E-Commerce Association and the European Business Association,
Shows that Western Europe remains the largest business-to-consumer (B2C) e-commerce market in Europe, with a share of more than 60%.
The leading countries in terms of business-to-consumer e-commerce transactions are the UK, France, Germany and Spain.
In addition, thanks to a New International Distribution Centre Radiating the European continent in Poland in May this year.
The accelerated development of e-commerce in Central and Eastern Europe has become a new growth point for related business in the European region.
The relevant report of the European E-Commerce Association shows that the size of the e-commerce market in the CEE region grew by 29% in 2023, reaching 104 billion euros.
The German Statista data platform predicts that the size of the e-commerce market in Central and Eastern Europe will continue to grow by 18% in 2024, and is expected to reach 122 billion euros.
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