At a time of complexity, volatility and uncertainty in the global economy, the German e-commerce market is a shining star
Showing A Strong Recovery and Bringing New Hope and Opportunities to the industry.
According to data from the German Trade Association (HDE),
Germany's online turnover is expected to exceed the important 83.3 billion euro mark in 2024, setting a new sales record. this remarkable achievement is not only a numerical breakthrough,
But also a sign that the German e-commerce market is moving into A new phase of development and is on the verge of unprecedented prosperity.
When we look into the reasons behind the rebound of the German market, one of the key driving forces is the Change of consumer shopping behaviour and concepts.
According to the Consumer Insights Report, German consumers are highly enthusiastic about online shopping, with 96% of them shopping online, the highest percentage in Europe.
They increasingly favour the efficient and convenient experience brought by online consumption,
And this profound change in the shopping concept, like the spring breeze and rain, has injected a steady stream of vitality and energy into the German online retail industry,
Further expanding the market potential and development space.
In the vast map of China's cross-border e-commerce
Sellers have stood out from the competition in the global market by virtue of their unique supply chain advantages, showing strong momentum of development.
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