UK consumer confidence in the economy and shoppers' spending confidence has been slowly rising over the past few months,
With the GfK Consumer Confidence Barometer reporting an overall index Score of -14 in June, a strong Increase from -24 a year ago and A Record Low of -49 in September 2022.
Perceptions of Personal Finances and Willingness to spend are improving, with consumer pessimism easing from a high of 62.4 per cent expressing concern in 2023 to 52.1 per cent at the start of 2024,
According to UK Retail Economics. According to the ONS, Online Retailing currently accounts for just over a quarter of total UK retail sales (26.2 per cent as at May 2024),
but this always rises during peak trading periods. in November 2023, online held 30.7 per cent of the market share - the highest level in a single year ,
which suggests that UK consumers will favour e-commerce products when it comes to Christmas spending.
In addition, Barclays reports that nearly One in Five consumers start buying Halloween gifts before October to spread the cost.
Retailers will want to capitalise on this opportunity by launching offers and promotions earlier than usual to appeal to this eager audience.
And as this year's Black Friday coincides with payday for many consumers, Mulcahy predicts that discount-led marketing will Continue throughout November
Continuing the recent trend of Black Friday sales lasting several weeks.
Therefore, retailers and e-commerce merchants selling in the UK, and indeed in Europe, should get on top of the trend and start sourcing and selling locally ahead of time.
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