What should effective commercial space lighting look like? Is it enough just to fulfill your daily lighting needs?
No! Effective commercial space lighting design Creates a warm, friendly environment for customers
In addition to Providing adequate lighting conditions for the shopping space.
Commercial space lighting should Enable shoppers to assess the quality of the merchandise, its color, its utility, etc.
It actually acts like a Guide to lead them in the most appealing way to the hot products they are looking for.
In fact, we can categorize commercial space lighting, according to its purpose,
Into three categories, namely, Ambient lighting, Accent lighting, and High activity lighting.
Ambient lighting refers to the complete lighting concept of the store.
Accent lighting, on the other hand, is the spotlight type of lighting that Draws customers' attention to specific products.
High-activity lighting is used to illuminate every corner of a commercial space to ensure that customers Don't miss out on any items.
Thereby, through the combination of various light sources,
The entire commercial space environment from the customer's entrance to the final purchase,
Well-designed commercial space lighting can make each category of merchandise stand out,
Thus influencing customer behavior and sales performance.
At the same time, the new commercial space lighting and our traditional space lighting also has a big difference:
The traditional lighting concept is to make the commercial space as bright as possible, so that the goods are easy to be seen.
But in fact, the Use of commercial space lighting design with contrast, light and dark areas with each other,
Can be More effective in attracting the attention of customers.
Contrast lighting design can enhance the customer's perception and make the customer feel More comfortable
While it affects the emotional state of the customer, Creating a soothing atmosphere in the commercial space.
And we can create a different sense of shopping atmosphere for customers by being able to choose different colors of light
Cool white lights make the area Look more Spacious
While Warmer lighting designs add a sense of Familiarity, Nostalgia and Intimacy.
Smaller stores will look bigger with white lights, while in larger commercial spaces,
Warmer colors will make customers feel safer and more comfortable.
Of course, lighting design for commercial spaces is not a one-size-fits-all.
Every commercial space has its differences, and we need to personalize it for different commercial spaces and different areas.
But one thing is for sure, the power of lighting is infinite.
Being able to use lighting wisely to suit its specific application will surely bring you unexpected results.
