In the bright city night, the Exterior Lighting Design of commercial buildings, as the primary factor affecting the night-time image,
Is getting more and more attention from shopping centres and the government.
So, what methods of lighting design should be used by shopping centres in order to achieve the effect of attracting consumers to visit and guide consumption?
The exterior lighting design of a commercial building can fully
Display the night image of the building and Attract consumers with a rich visual experience.
The design should be based on the principle of highlighting the style and shape characteristics of the original building,
Using light technology combined with advanced lighting design concepts and other methods to express the language of the building,
Highlight its own unique style, and form a difference with the surrounding environment, so as to create a unique architectural imagery.
As for the internal entity business, lighting not only meets the functional needs of commercial body night operation,
But also is an important way of Consumer Guidance.
Lighting design in addition to attracting the attention of consumers, to really transform it into a consumer group,
But also need to make it into the commercial space, which also makes the commercial body entrance lighting is particularly important.
And shopping malls are finally using lighting to Express Product Characteristics, Fitting the Psychological Feelings of Customers.
For example, popular goods and high-grade goods, the two in the light colour and the way of lighting are very different.
For example, affordable shops or brands, usually choose White Lighting to reflect the brightness and vitality.
High-priced goods, on the other hand, are mostly lit with warm Yellow Light, with the aim of creating a cosy and textured scene.
Of course, it can not be generalised, such as diamonds, watches and other goods goods shops, is also mainly White Light.
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